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Report
Smart TV - Consumer Survey - 2012 Edition
Publication Date: May 2012
Connectivity is a growing feature within TV sets which enables consumers to access an expanding number of diverse services and applications.
This survey captures the average U.S. consumer’s opinions, preferences and purchase intentions for televisions and certain features, along with their understanding and feedback on Internet-connected TVs / Smart TVs and the applications that can be accessed through them. This study serves as a complement to the “Connected TV Sets - World - 2012” report.
IMS Research closely monitors the digital TV marketplace, and has produced several reports on topics such as set-top boxes, integrated digital TVs (iDTVs), HDTV, home networks, DVRs, and TV gateways. This study is ideal for senior managers or executives who need to assess how best to pursue opportunities in this market and compete effectively.
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