The television market is one of the most risky and volatile in consumer electronics. Extremely high fixed costs combined with very low brand loyalty make the TV set market one of fleeting profits and rapid changes.
As part of the Consumer Electronics portfolio, this database module provides comprehensive analysis of the worldwide TV set market and serves as an extension to IMS Research’s Set-top Box Database. It is updated quarterly throughout the year and more frequently if significant market changes occur. Therefore, it provides users with a convenient way to access the latest digital TV statistics as well as TV set shipment estimates and forecasts, as market conditions evolve.
IMS Research closely monitors the digital TV marketplace, and has produced several reports on topics such as set-top boxes, integrated digital TVs (iDTVs), HDTV, home networks, DVRs, and DVD recorders. The main goal of this study on the TV set market is to provide quantitative data, analyzing the product mix of display technologies, screen sizes, and predominant feature technologies.
Transparent model parameters are presented that allow the user to more fully understand the statistical assumptions used in forecasting future performance.
Detailed TV set statistics for unit shipments are presented by technology, by screen size and by feature.
Television households are segmented into digital and analog reception by platform in order to illustrate sector needs.
TV segments are covered for the world’s top 70 TV markets, and countries are further aggregated into regional analysis for the Americas, Asia Pacific, and EMEA regions.
Qualitative analysis accompanies the statistical data to highlight key growth areas and major trends impacting the market.
Interactive model options are available that enable testing of different forecast assumptions.
An annual subscription for the quarterly updated database is also available for purchase.
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