This is IMS Research’s third edition study on the digital signage (DOOH) market, and is the most comprehensive analysis of the industry available. This edition features updated forecasts for displays (including LCD, PDP, OLED and LED Video), media players, PCs, software, digital cinema projectors, M2M cellular modules, touch-enabled displays (in both large and small formats), installation services, installation management, and advertising revenues. New to this edition is the inclusion of NFC-enabled cellular handsets, which are forecast for use primarily in payment and ticketing applications, and gesture recognition as an advanced UI for displays. Historical data is presented for 2011 along with forecasts through 2016 for all equipment, software and advertising revenue.
In addition to the equipment and software analysis, an estimate for worldwide digital signage installations is included. Part of this analysis includes display orientation, level of networking (discrete, one-site, and multi-site), and data delivery method (LAN, Internet, satellite, or other method). Regional and certain country-level splits are also presented, as well as 13 verticals including retail, air and ground transport, hospitality, education, exhibition, stadium, financial, medical, and QSR. Key players in the industry are noted within the 2011 market share tables for displays, LED video arrays, media players and software suppliers.
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